The strategic importance and project budget for your web efforts will largely determine the size and skill depth of your web site development team. Even for a smaller project, however, you’ll need to cover the core team disciplines. In most small to medium projects one person may handle multiple tasks or someone with specialized expertise (graphic design, for instance) is hired for specific assignments. Many managers who are assigned the responsibility of creating a web site don’t have the luxury of picking specialist team members. Inventory the skills and aptitudes in the team you assemble, and consider careful outsourcing to supply any expertise your team lacks.
The core skill sets needed in a web site development team are:
- Strategy and planning
- Project management
- Information architecture and user interface design
- Graphic design for the web
- Web technology
- Site production
In larger web projects each role may be filled by a separate person, although in more specialized skill areas those contributors are not likely to be full-time team members for the duration of the project.
Web team roles and responsibilities
Core web team roles and extended secondary team roles in larger web projects are:
- Project stakeholder or sponsor
- Web project manager
- Account executive
- Quality assurance tester
- Usability lead
- Information architect
- Art director
- Web graphic designer
- Interactive designer (Flash, JavaScript, Ajax)
- Media specialist (photography, illustration, audiovisual, Adobe Flash)
- Web technology lead
- Site production lead
- Site editor
- Site copywriter
- Content domain expert (content coordination, research)
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